Monterey Nutra

B2B nutraceutical division rebrand

For over 50 years, Monterey Mushrooms had built a legacy as a mushroom grower, adding nutraceutical mushroom extracts to its portfolio of offerings. As awareness of and interest in the health benefits mushrooms can provide continued to grow, there was a renewed focus on the Monterey Nutra nutraceutical brand and its unique identity within the Monterey ecosystem.

By providing a unified, compelling brand identity to employees as well as customers, we solidified Monterey Nutra’s presence in the industry.