Client: Ronzoni Pasta

Ask: Digital social video campaign that highlights the clients’ breadth of pasta cut options. 

Insight: Pasta is more than just a meal – it’s a moment. It’s a mood. It can turn a plate into a canvas, each of us the creator. With so many pasta shapes to choose from, Ronzoni can help meet any occasion.

Concept: Shape Your Plate. It’s a call-to-action. An invitation to meet the moment with whatever it calls for. Each Ronzoni pasta shape brings something special to the table. A delicious twist. A familiar favorite. Some glam or glitz. Or a whole new adventure.

Designers: Shelby White, Crystal Brown
Copywriter: Kim Velten