Client: Mazuma Credit Union

Ask: Support rebrand to reach younger potential members and solidify themselves as the credit union invested in their community.

Insight: Banking is rarely a fun, happy experience. At the time, most banks and credit unions were dry and dull with inauthentic communication and weak spokespeople. Mazuma had the opportunity to completely change that.

Designer: N/A
Copywriters: Jeff Birnbaum, Kim Velten