Client: Plato Pet Treats

Ask: Gain attention and drive sales opportunities via social posts/ads plus retargeting ads. Focus on dog parents who buy treats and accessories online from brands they engage with on social media. These dog parents care about the quality of ingredients that they feed their pets. 

Insight: The bond between dogs and their parents is made up of small moments—of joy, of failures, of triumph. The treats we use during those moments contribute to our cycle of virtue, where the more we put into our efforts, the more we get out of our relationship with our dogs. ​

Concept: This is The One. ​You know that feeling you get when you’ve found “the one”? ​You and your dog definitely know the feeling. More than one dog? Together, you’re one pack. ​That’s why Plato Pet Treats puts that little extra into everything we make. ​Sometimes it’s by using just one natural ingredient. ​Other times it’s choosing the one ingredient source that’s better for people and the planet. ​Every time, it’s about celebrating and honoring the one-of-a-kind relationship between you and your dog.​

Designers: Bailey Crouch, Jeremy Cox
Copywriters: Eammon Azizi, Kim Velten (Creative/Copy Oversight, Concept Dev)