Client: Midori Melon Liqueur

Ask: Experiential campaign to reenergize the Midori brand to appeal to a younger audience, with celebrity Candice Accola and Cosmopolitan Magazine.

Insight: Friendships are so important, and the rituals we create within them are a means to solidify and maintain close bonds. One important ritual was meeting up before a night out, and we wanted Midori to be a part of that moment.

Designer: Lee Robinson
Copywriter: Kim Velten